Casper's 'Woolly' is a Publication Designed to Relax Readers to Sleep
Laura McQuarrie — November 14, 2017 — Marketing
As a mattress brand, helping people get a good night of sleep is a top priority, which is part of why Casper's 'Woolly' was created as a new print publication. In order to to shed light on the importance of rest, Casper's quarterly magazine shares articles and essays that focus on helping people to fall asleep. Content from Woolly can be accessed online or alternatively, purchased as a print edition for $12. Casper customers will also have the chance to leaf through the magazine that comes with their order.
In order to better compete in the digital realm, many Internet-based businesses are creating their own print publications, as well as experimenting with more traditional forms of advertising. Airbnb and Kodak are among some of the other brands that have recently launched their own print magazines.
In order to better compete in the digital realm, many Internet-based businesses are creating their own print publications, as well as experimenting with more traditional forms of advertising. Airbnb and Kodak are among some of the other brands that have recently launched their own print magazines.
Trend Themes
1. Print Publication for Brand Awareness - Creating print publications is an effective way for Internet-based businesses to increase brand awareness and reach audiences beyond the digital realm.
2. Marketing Through Content Curation - Brands can create unique marketing opportunities by curating and producing content that focuses on their respective industries.
3. Innovative Approaches to Advertising - Traditional forms of advertising, such as magazines and print publications, can still be disruptive and innovative in today's digital age.
Industry Implications
1. Mattress Industry - The mattress industry can create additional revenue streams and increase brand loyalty by offering print publications that focus on the importance of rest.
2. Hospitality Industry - The hospitality industry can use print publications to highlight unique experiences and destinations in a tangible form to attract guests to their brands.
3. Photography Industry - The photography industry can benefit from creating print publications that showcase the work of photographers or provide educational content on photography techniques.
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