Uber Launched Uber Momentum to Connect with Its Drivers
Ellen Smith — July 19, 2018 — Autos
References: uber & businessinsider
In an effort to demonstrate its appreciation toward its dedicated drivers, Uber launched Uber Momentum -- a quarterly print magazine that celebrates the diversity of the ride share service's employees.
The magazine was created by Uber employees as a way of better connecting with the drivers, who have commented on longing for a deeper sense of community within the brand. The publication took around four months to compile and has been launched in Boston, New York City, Chicago, Ohio, Oklahoma and San Francisco.
The magazines latest issue contains features that cover topics like getting exercise behind the wheel and the best places to eat while on the job. The publication also features interviews with drivers, quotes from satisfied customers and Q&As.
The magazine was created by Uber employees as a way of better connecting with the drivers, who have commented on longing for a deeper sense of community within the brand. The publication took around four months to compile and has been launched in Boston, New York City, Chicago, Ohio, Oklahoma and San Francisco.
The magazines latest issue contains features that cover topics like getting exercise behind the wheel and the best places to eat while on the job. The publication also features interviews with drivers, quotes from satisfied customers and Q&As.
Trend Themes
1. Employee Engagement - Creating print magazines to connect with employees can be a disruptive innovation opportunity for companies to enhance employee engagement and foster a sense of community.
2. Personalized Content - Utilizing print magazines to provide personalized content, such as driver interviews and customer testimonials, can be a disruptive innovation opportunity for brands to strengthen their relationships with their target audiences.
3. Offline Marketing - Incorporating offline marketing channels like print magazines in the digital age can be a disruptive innovation opportunity for companies to differentiate themselves and reach customers through alternative mediums.
Industry Implications
1. Transportation - The transportation industry can explore print magazines as a disruptive innovation opportunity to improve driver satisfaction, build stronger driver communities, and enhance overall brand loyalty.
2. Publishing - The publishing industry can tap into the demand for personalized content by partnering with companies and brands to create customized print magazines that connect with target audiences and drive engagement.
3. Marketing and Advertising - The marketing and advertising industry can leverage the use of offline marketing channels like print magazines to create unique brand experiences, foster customer loyalty, and stand out in a crowded digital landscape.
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