'Grow by Facebook' is a New Magazine That is Printed Quarterly
Laura McQuarrie — June 28, 2018 — Marketing
Over the past few years, a number of online brands have turned to print magazines as a means of expanding their reach and 'Grow by Facebook' is now being shared as a new quarterly magazine for business leaders.
In the same way that social media is optimized to share content with users in a fast and easy-to-digest way, the print magazine will be tailored to thought leaders who have limited time for long reads.
The print version of Grow by Facebook is one part of a multi-platform business marketing program from Facebook that aims to help business leaders get ahead. Grow by Facebook is also supported by invite-only events, content shared to Facebook and special partnerships.
In the same way that social media is optimized to share content with users in a fast and easy-to-digest way, the print magazine will be tailored to thought leaders who have limited time for long reads.
The print version of Grow by Facebook is one part of a multi-platform business marketing program from Facebook that aims to help business leaders get ahead. Grow by Facebook is also supported by invite-only events, content shared to Facebook and special partnerships.
Trend Themes
1. Print Magazine Expansion - The trend of online brands turning to print magazines offers an opportunity for businesses to reach a wider audience by diversifying their marketing channels.
2. Tailored Content Delivery - The shift towards delivering content in a fast and easy-to-digest way opens up possibilities for businesses to create customized and targeted publications that cater to the time constraints of busy thought leaders.
3. Multi-platform Marketing Programs - The emergence of multi-platform marketing programs, like Grow by Facebook, presents an opportunity for businesses to integrate various channels and tools to amplify their brand message and engage with business leaders more effectively.
Industry Implications
1. Online Branding - The online branding industry can explore the expansion into print magazines to leverage the trust and credibility associated with physical publications and enhance their brand presence.
2. Media Publishing - Media publishers can tap into the demand for tailored content delivery by offering customizable magazines or publications tailored to the specific interests and time constraints of thought leaders.
3. Event Management - The event management industry can leverage the concept of invite-only events to create exclusive networking opportunities for business leaders, enhancing their brand value and fostering meaningful connections.
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