MillerCoors New Zumbida Drinks are Inspired by Aguas Frescas
Katherine Pendrill — September 8, 2016 — Lifestyle
Beer brand MillerCoors recently launched a new product called Zumbida that is inspired by a popular Mexican drink. In Mexico, street vendors often sell aguas frescas made from fruits, cereals, seeds and sugar. While the sweet drinks are traditionally made without alcohol, MillerCoors is giving the beverages a boozy new twist.
The new Zumbida drinks combine a bit of alcoholic and carbonation with the sweet, fruity taste of aguas frescas to create a refreshing new beverage. Unlike other coolers, the drink's crisp and clean finish make it smooth enough to enjoy at a wide variety of social gatherings. As Zumbida senior marketing manager Tristan Meline explains, "We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas."
The new aguas frescas-style cooler from MillerCoors caters to the growing number of consumers eager to explore new drink styles and flavors drawn from all over the world.
The new Zumbida drinks combine a bit of alcoholic and carbonation with the sweet, fruity taste of aguas frescas to create a refreshing new beverage. Unlike other coolers, the drink's crisp and clean finish make it smooth enough to enjoy at a wide variety of social gatherings. As Zumbida senior marketing manager Tristan Meline explains, "We are excited to offer a drink inspired by such a beloved beverage that everyone can enjoy, regardless of whether or not you're familiar with aguas frescas."
The new aguas frescas-style cooler from MillerCoors caters to the growing number of consumers eager to explore new drink styles and flavors drawn from all over the world.
Trend Themes
1. Alcoholic Aguas Frescas - Creating alcoholic versions of traditional non-alcoholic drinks like aguas frescas presents an opportunity for disruptive innovation in the beverage industry.
2. Global-inspired Drinks - Developing beverages that draw inspiration from different cultures around the world can disrupt the beverage industry by offering unique and diverse flavors.
3. Exploring Traditional Beverages - The trend of exploring traditional beverages from different cultures opens up opportunities for innovation and revitalization of classic drink styles.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry can capitalize on the trend of creating alcoholic versions of traditional non-alcoholic drinks like aguas frescas.
2. Global Beverage Industry - The global beverage industry can benefit from developing drinks that draw inspiration from different cultures around the world, allowing for a wider range of unique flavors.
3. Beverage Innovation - The trend of exploring traditional beverages from different cultures presents opportunities for innovation and revitalization of classic drink styles, leading to potential growth in the beverage industry.
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