Jägermeister is Sharing Themed Drink Kits with Bars and Pubs for Halloween
Laura McQuarrie — October 22, 2016 — Lifestyle
References: jagermeister & barmagazine
Jägermeister is getting into the Halloween spirit this year by creating themed drink kits that will be shared with bars, pubs and clubs.
2,800 limited-edition 'Zombie Takeover' are set to be sent out to trade consumers who purchase two cases of Jägermeister or Jägermeister Spice. Inside the drink kits, there are a variety of accessories such as window stickers, vinyl decorations, posters and other wall graphics that can be used to transform any space into a spooky one.
The kit also includes crime scene-inspired tape that will notify patrons of a "zombie contamination." To support this, Jägermeister also includes t-shirts and makeup sets to dress up staff. Finally, the kit also includes a few themed drink recipes for cocktails like the 'Zombie Takedown' and 'Zombie Brain.'
2,800 limited-edition 'Zombie Takeover' are set to be sent out to trade consumers who purchase two cases of Jägermeister or Jägermeister Spice. Inside the drink kits, there are a variety of accessories such as window stickers, vinyl decorations, posters and other wall graphics that can be used to transform any space into a spooky one.
The kit also includes crime scene-inspired tape that will notify patrons of a "zombie contamination." To support this, Jägermeister also includes t-shirts and makeup sets to dress up staff. Finally, the kit also includes a few themed drink recipes for cocktails like the 'Zombie Takedown' and 'Zombie Brain.'
Trend Themes
1. Halloween Drink Kits - Creating themed drink kits for a holiday can be a disruptive innovation opportunity for alcoholic beverage companies.
2. Trade Consumer Giveaways - Sending out limited-edition drink kits to trade consumers who purchase a certain amount of a product can lead to increased brand loyalty and promotion.
3. Immersion Marketing - Including accessories and decorations in drink kits can create an immersive experience for consumers and lead to more engagement and brand awareness.
Industry Implications
1. Alcoholic Beverages - Creating themed drink kits can be a disruptive innovation opportunity for companies in the alcoholic beverage industry to promote their products during holidays or special events.
2. Promotional Products - Sending out limited-edition drink kits as a promotional giveaway to trade consumers can be a disruptive innovation opportunity for companies in the promotional products industry.
3. Event Planning and Decor - Creating immersive drink kits with decorations and accessories can be a disruptive innovation opportunity for companies in the event planning and decor industry to enhance the experience for their clients and customers.
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