These S'Quiela Flavored Malt Beverages Boast a Tequila Taste
Laura McQuarrie — November 2, 2016 — Lifestyle
References: squiela & bevindustry
The S’Quiela Beverage Co. is now launching its flavored malt S’Quiela Latin Cocktails with the taste of tequila. Flavors include Original Grapefruit, Tropical Dream, Fiesta Berry and Sunrise, which are enhanced with the flavors of exotic guava, agave, fresh citrus fruits and berry blends.
Across the beverage industry, and the alcohol sector in particular, crossover drinks such as these ones offer a convenient way to entice consumers to try new and unusual flavors. It's also worth noting that these bottled cocktails from the S’Quiela Beverage Co. also come in an irresistible ready-to-drink format that makes the packs perfect for sharing with a group of friends.
These vibrantly colored drinks have been strategically boldly branded as Latin Cocktails, which helps to position them as both globally inspired drinks and fiesta-worthy beverages.
Across the beverage industry, and the alcohol sector in particular, crossover drinks such as these ones offer a convenient way to entice consumers to try new and unusual flavors. It's also worth noting that these bottled cocktails from the S’Quiela Beverage Co. also come in an irresistible ready-to-drink format that makes the packs perfect for sharing with a group of friends.
These vibrantly colored drinks have been strategically boldly branded as Latin Cocktails, which helps to position them as both globally inspired drinks and fiesta-worthy beverages.
Trend Themes
1. Flavored Malt Beverages - The increasing popularity of flavored malt beverages presents an opportunity for innovative product offerings in the beverage industry.
2. Crossover Drinks - Creating crossover drinks with unique flavors allows for experimentation and expansion within the alcohol sector.
3. Ready-to-drink Cocktails - The ready-to-drink format presents an opportunity to tap into the convenience trend and cater to consumers seeking easy-to-enjoy beverages.
Industry Implications
1. Beverage - The introduction of flavored malt beverages and ready-to-drink cocktails creates a disruptive opportunity for innovation and growth within the beverage industry.
2. Alcohol - The development of crossover drinks with unique flavors opens up new possibilities for disruption and product differentiation within the alcohol sector.
3. Marketing/brand Strategy - Strategically branding products as Latin Cocktails allows for global inspiration and positioning, appealing to consumers seeking fiesta-worthy beverages.
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