Svedka Series Pokes Fun at the Horrors of "First World Problems"
Laura McQuarrie — October 26, 2016 — Lifestyle
References: svedka & marketingmag
'First World Horrors' is Svedka's Halloween campaign for the year, which explores some of the frightening "first world problems" faced by many Millennials across the world.
Each video sets the scene with a creepy introduction and a cast dressed up in Halloween costumes, but the most terrifying aspects of the ads are the tales told. In one extremely short Svedka commercial titled 'Text,' the horrors of not receiving a text message back from someone is expressed. Others in the series include 'Space' and 'Likes,' which address running out of storage space on one's phone and the pressures of gaining recognition on social media.
At the end of each comical Halloween ad, Svedka reminds how its products can be used to spice up cocktails for upcoming holiday parties.
Each video sets the scene with a creepy introduction and a cast dressed up in Halloween costumes, but the most terrifying aspects of the ads are the tales told. In one extremely short Svedka commercial titled 'Text,' the horrors of not receiving a text message back from someone is expressed. Others in the series include 'Space' and 'Likes,' which address running out of storage space on one's phone and the pressures of gaining recognition on social media.
At the end of each comical Halloween ad, Svedka reminds how its products can be used to spice up cocktails for upcoming holiday parties.
Trend Themes
1. Millennial Halloween Ads - There is a growing trend of Halloween ads targeting Millennials that focus on relatable 'first world problems'.
2. First World Problems - Ads that playfully highlight 'first world problems' are disrupting the traditional Halloween ad campaigns by connecting with Millennials on a relatable level.
3. Spicing Up Holiday Cocktails - The trend of incorporating innovative and interesting ingredients into holiday cocktails is creating opportunities for brands like Svedka to offer unique and exciting beverage options.
Industry Implications
1. Advertising - The advertising industry can take advantage of the trend of Millennial-targeted Halloween ads by developing creative campaigns that address relatable 'first world problems'.
2. Alcohol - The alcohol industry can tap into the trend of spicing up holiday cocktails by introducing new flavors and innovative ingredients that enhance the drinking experience during festive occasions.
3. Social Media - The social media industry has an opportunity to partner with brands like Svedka to create engaging content that addresses the pressures and challenges Millennials face in gaining recognition on social platforms.
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