Birra Fresca Cucumber Mint IPA is an Utterly Refreshing Drink
Meghan Young — September 24, 2013 — Lifestyle
The combination of cucumber and mint is one of the most refreshing mixtures ever and the Birra Fresca Cucumber Mint IPA hopes to capitalize off of that. Perfect for entering the fall months with, this alcoholic beverage embodies a hint of summer while ensuring a relaxed attitude for the upcoming cold weather.
Created by R & B Brewing Company, which is based out of Vancouver, Canada, the Birra Fresca Cucumber Mint IPA is inspired by "agua fresca (“fresh water”), flavoured water and sugar drinks that are found throughout Mexico and other Central American and Caribbean countries," as written on its website. According to Uncrate, one beer contains "over 200 cucumbers that were sourced locally along with their mint." As refreshing as it is, there is still a level of 6% abv.
Created by R & B Brewing Company, which is based out of Vancouver, Canada, the Birra Fresca Cucumber Mint IPA is inspired by "agua fresca (“fresh water”), flavoured water and sugar drinks that are found throughout Mexico and other Central American and Caribbean countries," as written on its website. According to Uncrate, one beer contains "over 200 cucumbers that were sourced locally along with their mint." As refreshing as it is, there is still a level of 6% abv.
Trend Themes
1. Flavored Alcoholic Beverages - With the rise in flavored alcoholic beverages, there is a disruptive innovation opportunity for companies to experiment with unique and refreshing flavor combinations like cucumber and mint.
2. Local Sourcing - The trend of locally sourcing ingredients for alcoholic beverages is growing, creating an opportunity for companies to appeal to consumers who value sustainability and supporting local businesses.
3. Autumn/holiday Themed Beverages - As the holiday season approaches, companies can experiment with seasonal flavors and packaging to appeal to consumers looking for festive beverages to enjoy throughout the fall and winter months.
Industry Implications
1. Alcoholic Beverage Industry - The alcoholic beverage industry can capitalize off of the trend towards flavored and locally sourced beverages by creating unique and sustainable products that appeal to consumers.
2. Craft Brewery Industry - Craft breweries can experiment with unique flavor combinations and locally sourced ingredients to create refreshing and innovative products, like Birra Fresca's Cucumber Mint IPA.
3. Packaging Industry - With the rise in seasonal and holiday themed beverages, the packaging industry can create innovative and festive designs that appeal to consumers looking for a unique and enjoyable drinking experience.
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