Brands use the metaverse to create immersive experiences for kids
Trend - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining. These metaverse-based experiences exist across a range of industries that kids might take an interest in--from sports to toys.
Insight - Today's kids are truly digital natives, as they've never known any alternatives to the digital experiences and interactions that are now ubiquitous. Their digital competence offers new avenues of engagement for kids' brands looking to be more innovative--particularly as they're more easily able to pick up on new technologies in the same way it's generally easier for children to learn languages.
Insight - Today's kids are truly digital natives, as they've never known any alternatives to the digital experiences and interactions that are now ubiquitous. Their digital competence offers new avenues of engagement for kids' brands looking to be more innovative--particularly as they're more easily able to pick up on new technologies in the same way it's generally easier for children to learn languages.
Workshop Question - Which unexplored avenues for engagement could your brand work on?
Trend Themes
1. Kid-centered Metaverse Experiences - Brands are creating immersive metaverse experiences specifically for kids, offering engagement that's both educational and entertaining.
2. Marketing in the Metaverse - Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users.
3. Virtual Toy Worlds - Toys industry brands are creating engaging virtual metaverse experiences that allow kids to explore toy worlds, collect coins, compete in challenges, unlock secret codes, redeem items for their avatars and e-mobility solutions.
Industry Implications
1. Sports - Sports industries can leverage metaverse mascots and challenge courses to promote game awareness and engage younger audiences in interactive ways.
2. Footwear & Fashion - Footwear and fashion industries can develop immersive experiences in the metaverse to promote products and strengthen brand awareness that appeals to younger Gen Z and Gen Alpha users.
3. Toys & Retail - Toy retailers and brands can create immersive virtual metaverse toy worlds that aims to inspire holiday wish lists and encourages children to explore new product offerings.
4 Featured, 31 Examples:
42,507 Total Clicks
Date Range:
Apr 22 — Dec 22
Trending:
Warm
Consumer Insight Topics:
