Kickers UK Created a Kids' Footwear Campaign Through Roblox
Laura McQuarrie — September 14, 2022 — Marketing
References: fashionunited.uk
Kickers UK launched a back-to-school campaign through Roblox with a focus on supporting creativity and self-expression in kids. In partnership with digital development company Dubit, the footwear brand created an immersive experience in the world of Roblox, complete with a shoe simulator.
Kickers likens the experience of interacting with products in the metaverse to seeing products in a shop window and browsing, and it encourages consumers to get curious and learn more about its brand and offerings.
Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users. In this way, marketing in the metaverse is becoming a natural extension of brands' marketing and growth efforts.
Kickers likens the experience of interacting with products in the metaverse to seeing products in a shop window and browsing, and it encourages consumers to get curious and learn more about its brand and offerings.
Back-to-school campaigns are evolving with metaverse marketing and Roblox has become an important way for brands to reach the platform's primary audience of Gen Z and Gen Alpha users. In this way, marketing in the metaverse is becoming a natural extension of brands' marketing and growth efforts.
Trend Themes
1. Metaverse Marketing - Brands are using virtual worlds like Roblox to reach Gen Z and Gen Alpha through immersive experiences and interactive campaigns, creating opportunities for businesses to explore new ways of reaching their audiences through digital platforms.
2. Back-to-school Campaigns - With the start of a new school year, businesses in various industries are creating campaigns and experiences to appeal to students and parents, creating new opportunities for marketing and brand engagement.
3. Immersive Experiences - Creating interactive and immersive experiences within virtual worlds and platforms like Roblox is becoming a popular trend in marketing, providing businesses with an opportunity to stand out and connect with consumers on a deeper level.
Industry Implications
1. Footwear - Companies in the footwear industry can use platforms like Roblox to showcase their products in interactive ways and engage with younger target markets.
2. Retail - Retailers can create immersive back-to-school experiences to attract and engage shoppers, providing opportunities to capture their attention and create brand loyalty.
3. Marketing - Metaverse marketing presents new opportunities for businesses to reach younger, tech-savvy audiences, and create unique digital experiences that can drive engagement and conversions.
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