Nars Cosmetics Launches 'Nars Color Quest' on Roblox
Niko Pajkovic — August 6, 2022 — Tech
References: narscosmetics & wwd
Nars Cosmetics has teamed up with metaverse brand Supersocial to launch 'Nars Color Quest' on Roblox, a popular online gaming platform.
The new experience will include an entirely digital space in which users can explore a range of tropical-like islands, each of which draws inspiration from specific Nars' lines, including Laguna, Blush, and Light Reflecting. What's more, Roblox users will be able to customize their avatars using digital Nars products as well as connect and communicate with non-player characters (NPCs), which have been situated throughout the virtual space.
“Artistry is central to the brand’s creative expression, and Nars Color Quest helps introduce the Roblox community to the endless possibilities of makeup,” said Nars’ global artistry director, Jane Richardson. “Makeup is a powerful tool to convey mood, character, culture, and ideas within our lives — virtually or otherwise.”
Image Credit: Nars Cosmetics
The new experience will include an entirely digital space in which users can explore a range of tropical-like islands, each of which draws inspiration from specific Nars' lines, including Laguna, Blush, and Light Reflecting. What's more, Roblox users will be able to customize their avatars using digital Nars products as well as connect and communicate with non-player characters (NPCs), which have been situated throughout the virtual space.
“Artistry is central to the brand’s creative expression, and Nars Color Quest helps introduce the Roblox community to the endless possibilities of makeup,” said Nars’ global artistry director, Jane Richardson. “Makeup is a powerful tool to convey mood, character, culture, and ideas within our lives — virtually or otherwise.”
Image Credit: Nars Cosmetics
Trend Themes
1. Digital Makeup Adventures - Virtual beauty experiences are becoming more immersive and interactive, providing opportunities for cosmetic brands to expand their reach in digital spaces.
2. Metaverse Partnerships - Collaborations between beauty companies and metaverse brands are creating new avenues for customer engagement and brand awareness.
3. Avatar Customization - The ability to customize avatars with digital makeup products offers new ways for consumers to explore new looks without committing to physical products.
Industry Implications
1. Beauty - Cosmetic companies can leverage virtual environments to create unique brand experiences and attract new customers in the digital space.
2. Gaming - The popularity of virtual platforms like Roblox offers opportunities for gaming companies to partner with brands looking to extend their reach in digital spaces.
3. Fashion - Digital makeup experiences can serve as a complement to virtual fashion events and allow consumers to experiment with different looks in a virtual setting.
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