Lay's and Lionel Messi Partner to Launch G.O.A.T. Cheese Flavor Series
Niko Pajkovic — March 5, 2022 — Marketing
References: pepsico & prnewswire
Iconic potato chip brand Lay's has teamed up with world-renowned soccer player Lionel Messi to launch the limited-edition Lay's® G.O.A.T. Cheese Flavor Series. According to the company, the new flavor offering aims to celebrate the "greatest of all time," hence the acronym G.O.A.T.
The new chip flavor will kick off the brand's global soccer campaign, further building on its already existing partnership with the UEFA Champions League. The new packaging series will include three cheesy flavors: Cheddar Jalapeño, Queso & Pimienta, and Caramelized Onion.
"I've worked with Lay's for many years now, and of course been featured on their packaging. But this is new level. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. bags!" said Lionel Messi in a recent press release.
Image Credit: PepsiCo
The new chip flavor will kick off the brand's global soccer campaign, further building on its already existing partnership with the UEFA Champions League. The new packaging series will include three cheesy flavors: Cheddar Jalapeño, Queso & Pimienta, and Caramelized Onion.
"I've worked with Lay's for many years now, and of course been featured on their packaging. But this is new level. I am so excited Lay's was able to make this happen for fans and hope they can get their hands on one of Lay's G.O.A.T. bags!" said Lionel Messi in a recent press release.
Image Credit: PepsiCo
Trend Themes
1. Limited-edition Collaborative Products - Collaborations between brands and celebrities to produce new products that cater to their fans and followers.
2. Popularity-driven Packagings - Trend of incorporating fan favourites in packaging designs to attract more consumers.
3. Celebrity-endorsed Flavour Varieties - Collaboration between food brands and celebrities to offer new and unique flavor options to consumers.
Industry Implications
1. Food and Snack Industry - Opportunities for food and snack companies to collaborate with film stars, musicians, athletes, etc. to launch creative and exclusive product ranges.
2. Marketing and Advertising Industry - Opportunities exist for marketing and advertising companies to come up with creative strategies that leverage celebrity endorsements to build brand image and drive sales.
3. Sports Merchandise Industry - Opportunities for sports merchandise companies to develop exclusive product lines with sports teams and athletes to attract fans and followers.
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