Restaurants are curating and normalizing one-person dining experiences
Trend - Restaurants are offering unconventional ways of dining by curating singular experiences in order to encourage self-connection and normalize solo dining to break the social stigma that surrounds it.
Insight - Consumers' modern habits involve constant digital activity, making it harder for them to find private time for themselves to truly disconnect. Their reliance on technology has resulted in searching for ways to "unplug" and enjoy personal time. Thus, consumers are increasingly drawn to curated experiences that offer them the ability to enjoy time alone.
Insight - Consumers' modern habits involve constant digital activity, making it harder for them to find private time for themselves to truly disconnect. Their reliance on technology has resulted in searching for ways to "unplug" and enjoy personal time. Thus, consumers are increasingly drawn to curated experiences that offer them the ability to enjoy time alone.
Workshop Question - What can your brand do to curate singular experiences and encourage self-connection for consumers?
Trend Themes
1. Solo Dining - Restaurants curating solo dining experiences to break the social stigma around it and cater to consumers' desire for private, unplugging time.
2. Private Dining - Restaurants offering individual or small-group dining experiences in isolated, enclosed structures to ensure social distancing and increase safety measures.
3. Self-love Dining - Restaurants creating pop-up events that encourage self-love and promote diners' mental health through mirrors, motivational quotes and feel-good experiences.
Industry Implications
1. Food & Beverage - Opportunities for restaurants and bars to reimagine their dining experiences and cater to consumers' changing preferences and safety concerns.
2. Hospitality - Hotels, resorts, and other hospitality businesses can offer curated solo experiences to guests who seek private, unplugging time away from the digital world.
3. Wellness - Companies that promote mental health and self-care can partner with restaurants to create events that support consumers' well-being through curated dining experiences and positive messaging.
