adidas' New Set of Themed Sneakers Celebrate Valentine's Day
References: fruition.tw & hypebeast
adidas introduces its latest series of themed sneaker designs -- this time, the German sportswear label celebrates Valentine's Day coming up soon. It features the Stan Smith and the Continental 80 sneaker silhouette as the foundational design. Both of the options are made from premium leather in white and are decorated with a plethora of branding details throughout.
As a nod to the holiday, the Three Stripe on the back quarter of the Stan Smith is complete in the shape of a red heart. This can also be found on the heel tab of the Continental 80 as well with the subtle red detail following on the insoles of both sneakers. Gold details can also be found on the Trefoil logo on the Stan Smith, the tongue tab, and the stitching on the Continental 80.
Image Credit: Fruition
As a nod to the holiday, the Three Stripe on the back quarter of the Stan Smith is complete in the shape of a red heart. This can also be found on the heel tab of the Continental 80 as well with the subtle red detail following on the insoles of both sneakers. Gold details can also be found on the Trefoil logo on the Stan Smith, the tongue tab, and the stitching on the Continental 80.
Image Credit: Fruition
Trend Themes
1. Valentine's Day Themed Sneakers - Opportunity for brands to capitalize on holidays by creating limited-edition themed sneakers.
2. Premium Leather Sneakers - Growing demand for high-quality leather sneakers in the fashion industry.
3. Branding Details and Embellishments - Increased emphasis on unique branding details and embellishments in sneaker designs.
Industry Implications
1. Sportswear - Opportunity for sportswear brands to expand their product offerings with themed sneakers.
2. Fashion - Fashion brands can tap into the popularity of limited-edition sneakers with unique design elements.
3. Footwear - Footwear industry can benefit from the trend of premium leather sneakers with distinctive branding details.
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