Mediamatic ETEN is Exploring the New Normal for Restaurants
Laura McQuarrie — May 7, 2020 — Art & Design
References: mediamatic.net & luxurylaunches
Having a drink at a bar or enjoying a meal at a restaurant will look a little bit different as businesses implement new ways of operating to protect public health and the new normal for restaurants is already being implemented. In Amsterdam, Mediamatic ETEN is a waterfront vegan restaurant that's inviting guests to dine within individual outdoor greenhouses. The enclosed glass structures are just large enough to accommodate groups of two to three diners, which helps to keep gatherings small.
Where possible, restaurants may rely on outdoor dining experiments to ensure that both patrons and staff have enough space to continue observing social distancing. As Mediamatic’s founding partner Willem Velthoven says, "This was one of the most feasible ideas from a large list of ideas we had when brainstorming. We have other, bigger greenhouses, but using them depends on how everything ends up going."
Where possible, restaurants may rely on outdoor dining experiments to ensure that both patrons and staff have enough space to continue observing social distancing. As Mediamatic’s founding partner Willem Velthoven says, "This was one of the most feasible ideas from a large list of ideas we had when brainstorming. We have other, bigger greenhouses, but using them depends on how everything ends up going."
Trend Themes
1. Isolated Dining - Restaurants are exploring isolated dining options to ensure social distancing and protect public health.
2. Outdoor Dining Experiments - Restaurants are experimenting with outdoor dining to provide enough space for patrons and staff to observe social distancing.
3. Individual Greenhouses - Restaurants are utilizing individual greenhouses as enclosed dining spaces to accommodate small groups and maintain social distancing.
Industry Implications
1. Hospitality Industry - The hospitality industry can explore isolated dining options and outdoor dining experiments to adapt to the new normal for restaurants.
2. Restaurant Industry - Restaurants can embrace individual greenhouses as a disruptive innovation opportunity to create unique and safe dining experiences.
3. Event Management Industry - Event management companies can explore the concept of isolated dining booths to provide safe and socially distanced event experiences.
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