Band OK Go and Google Team Up for an Interactive Music Video
Kayla Colanardi — July 28, 2011 — Pop Culture
References: allisnotlo.st & mashable
The band OK Go and Google have collaborated to make an interactive music video for fans. The idea was created to show the growing HTML5 web technology to a modern audience.
The video was directed by the OK Go's lead singer Damian Kulash’s sister Trish Si. The entire video is a collaboration between the band OK Go and Google, as well as the talented dance group Pilobolus.
Users looking to forgo the awesome interactive experience of the clip can go to OK Go's 'All is Not Lost' website and type in any message they would like -- you can then watch the band and the dance group perform the message. The catch is, you have to use Google Chrome to make it work.
What is really awesome about the video is the consistently changing form of the dancers; they look like a kaleidoscope with everything evolving like that!
An interactive project like this just demonstrates how incredible technology really is.
The video was directed by the OK Go's lead singer Damian Kulash’s sister Trish Si. The entire video is a collaboration between the band OK Go and Google, as well as the talented dance group Pilobolus.
Users looking to forgo the awesome interactive experience of the clip can go to OK Go's 'All is Not Lost' website and type in any message they would like -- you can then watch the band and the dance group perform the message. The catch is, you have to use Google Chrome to make it work.
What is really awesome about the video is the consistently changing form of the dancers; they look like a kaleidoscope with everything evolving like that!
An interactive project like this just demonstrates how incredible technology really is.
Trend Themes
1. Interactive Music Videos - The collaboration between OK Go and Google showcases the potential for interactive music videos with the use of HTML5 web technology.
2. Collaborative Digital Art - The collaborative effort of OK Go, Google, and the dance group Pilobolus highlights the possibilities of combining art, technology, and performance.
3. Evolution of Visual Effects - The kaleidoscopic visuals in the video illustrate the evolving field of visual effects and how technology can enhance artistic expression.
Industry Implications
1. Music Industry - The use of interactive music videos opens up new avenues for musicians to engage with their audience and create unique experiences.
2. Technology Industry - The collaboration between OK Go and Google demonstrates the potential of web technologies like HTML5 for interactive and immersive experiences.
3. Entertainment Industry - The fusion of art, technology, and performance in the interactive music video showcases opportunities for innovative and captivating entertainment experiences.
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