The Maccabees ‘In The Dark’ Performance for VEVO is Artfu
Alexandra Serrano — August 11, 2012 — Tech
References: themaccabees & digitalspy
The Maccabees In The Dark Performance for VEVO is innovative in its incorporation of high-tech visuals with groundbreaking three-dimensional scanning.
“The band and fans are captured using Xbox Kinnect cameras to 3D image map the space,” reads the video description. This groundbreaking live session was captured by 10 Xbox Kinnect cameras that recorded the live performance. The three-dimensional result is one of ethereal beauty that enhanced the already stunning musicality of the Maccabees signature sound. The emotive vocals we essentially realized into the visuals with this video take of the band’s performance of their tracks from the ‘In the Dark’ album.
As a literal interpretation of their album’s name, the artful performance leaves one truly impressed and craving more from the band. The decidedly forward-thinking aspect of this short differentiates The Maccabees from other indie musicians.
“The band and fans are captured using Xbox Kinnect cameras to 3D image map the space,” reads the video description. This groundbreaking live session was captured by 10 Xbox Kinnect cameras that recorded the live performance. The three-dimensional result is one of ethereal beauty that enhanced the already stunning musicality of the Maccabees signature sound. The emotive vocals we essentially realized into the visuals with this video take of the band’s performance of their tracks from the ‘In the Dark’ album.
As a literal interpretation of their album’s name, the artful performance leaves one truly impressed and craving more from the band. The decidedly forward-thinking aspect of this short differentiates The Maccabees from other indie musicians.
Trend Themes
1. 3D Scanning in Music Videos - Incorporating 3D scanning technology in music videos offers an opportunity for artists to create stunning visuals and enhance the viewing experience for fans.
2. Xbox Kinnect Camera Integration - The use of Xbox Kinnect cameras to capture live performances offers a new approach to filming music videos, allowing for unique angles and perspectives.
3. Incorporating Artful Design - Combining visually stunning designs with musical performances can create a powerful and emotional experience for viewers.
Industry Implications
1. Entertainment Industry - The entertainment industry can utilize 3D scanning technology and unique filming approaches to create immersive and visually stunning experiences for audiences.
2. Music Industry - The use of high-tech visuals and unique filming methods can create new and innovative ways for musicians to showcase their performances and connect with fans.
3. Technology Industry - The integration of technology, such as 3D scanning and Xbox Kinnect cameras, presents an opportunity for tech companies to develop new products and services for the entertainment and music industries.
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