AfterShokz Looks to Raise Breast & Ovarian Cancer Awareness
Riley von Niessen — August 16, 2016 — Social Good
References: brightpink.org & awarewithpink.aftershokz
'AfterShockz,' the company that's behind the 'TREKZ TITANIUM' bone conduction headphones has updated its former release with a pink version that works to raise money for breast and ovarian cancer awareness efforts.
In addition to being charitable, the bone conduction headphones are comfortable and lightweight to wear, not to mention offer an incredible high quality sound. Specifically designed for athletes, the TREKZ TITANIUM impends little on surrounding noises, ensuring that wearers are kept alert and safe from what's going on around them.
AfterShockz joined with 'Bright Pink,' a non-profit organization, for its breast and ovarian cancer awareness product update. In order to fund research, the company promises to donate 25% of its profits to the organization.
In addition to being charitable, the bone conduction headphones are comfortable and lightweight to wear, not to mention offer an incredible high quality sound. Specifically designed for athletes, the TREKZ TITANIUM impends little on surrounding noises, ensuring that wearers are kept alert and safe from what's going on around them.
AfterShockz joined with 'Bright Pink,' a non-profit organization, for its breast and ovarian cancer awareness product update. In order to fund research, the company promises to donate 25% of its profits to the organization.
Trend Themes
1. Charitable Headphones - The use of a percentage of profits from the sale of headphones to raise charitable funds, presents an opportunity for disruptive innovation.
2. Bone Conduction Headphones - The rise of bone conduction headphones presents an opportunity for disruptive innovation, especially in the sports and entertainment industries.
3. Awareness-driven Marketing - The use of cause-related marketing to promote awareness and fund-raise presents an opportunity for disruptive innovation in marketing and fundraising.
Industry Implications
1. Consumer Electronics - Consumer electronics companies have an opportunity to innovate and integrate cause-related marketing campaigns into the products they sell, with a percentage of profits going to charitable causes.
2. Sports Equipment - The bone conduction technology in headphones presents an opportunity for disruption in the sports equipment industry, especially in the development of specialized equipment for athletes.
3. Nonprofit Organizations - Nonprofit organizations can use cause-related marketing to raise awareness and much-needed funds, thereby presenting an opportunity for disruptive innovation in fundraising and marketing campaigns.
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