Oakley Takes a Trip Through Time with its Oakley Heritage Collection
Michael Baxter — January 18, 2014 — Business
References: oakley & coolhunting
The Oakley Heritage Collection is a retrospective look at what made Oakley the giant it is in the sunglasses industry. The new collection is a clear ode to the origins of Oakley while also being a modern take on its brand.
You probably won't see too many people with shades this big and that's good, because originality is key. In fact, originality and innovation were what made Oakley what it is today. These sunglasses look more like goggles than anything and will cover the majority of a wearer's face.
The look is retro-inspired and you can tell straight away by the colorways. Oakley's VP of design even said, "The colorways are what were produced 30 years ago." He continued to say, "It's a part of our history, not something we hired copywriters to come up with." If you're looking to grab a piece of history these are the shades you want.
You probably won't see too many people with shades this big and that's good, because originality is key. In fact, originality and innovation were what made Oakley what it is today. These sunglasses look more like goggles than anything and will cover the majority of a wearer's face.
The look is retro-inspired and you can tell straight away by the colorways. Oakley's VP of design even said, "The colorways are what were produced 30 years ago." He continued to say, "It's a part of our history, not something we hired copywriters to come up with." If you're looking to grab a piece of history these are the shades you want.
Trend Themes
1. Oversized Eyewear - Disruptive innovation opportunity: Explore the demand for unique and retro-inspired sunglasses that provide a bold and distinctive look.
2. Heritage Collections - Disruptive innovation opportunity: Create product lines that pay tribute to a brand's history while incorporating modern design elements.
3. Retro-inspired Fashion - Disruptive innovation opportunity: Develop fashion accessories that combine nostalgia with contemporary style to appeal to consumers seeking a unique and timeless aesthetic.
Industry Implications
1. Eyewear - Disruptive innovation opportunity: Introduce unconventional eyewear designs that challenge traditional norms and offer customers a fresh and standout option.
2. Fashion and Apparel - Disruptive innovation opportunity: Embrace the market demand for vintage-inspired fashion by creating collections that merge past trends with contemporary fashion sensibilities.
3. Design and Manufacturing - Disruptive innovation opportunity: Incorporate elements of a brand's heritage into the design and manufacturing process to create products that resonate with consumers seeking authenticity and unique storytelling.
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