MashBox is a Subscription Service Delivering Rare Spirits
Rebecca Byers — January 12, 2016 — Lifestyle
References: mashandgrape & coolhunting
Mash & Grape's MashBox Spirits subscription box is a new curated offering from the brand that delivers rare distillations to one's doorstep. The New York City-based independent brand has been celebrating plenty of success in its first year of business as web-based spirits retailer but has upped the ante with their new MashBox offering.
The MashBox subscription offers four shipments per year, with each box including three 50-millileter bottles, coupons towards the full bottles and serving instructions for each. The debut MashBox shipment was dubbed the 'Hudson' featured bourbon from Kings County Distillery in Brooklyn, Glorious Gin and an 80-proof Traditional Honey Spiced Liqueur from Mahopac.
This subscription service is perfect for the cocktail connoisseur who is keen on experimenting with rare, hard to find spirits.
Image Credit: Mashbox
The MashBox subscription offers four shipments per year, with each box including three 50-millileter bottles, coupons towards the full bottles and serving instructions for each. The debut MashBox shipment was dubbed the 'Hudson' featured bourbon from Kings County Distillery in Brooklyn, Glorious Gin and an 80-proof Traditional Honey Spiced Liqueur from Mahopac.
This subscription service is perfect for the cocktail connoisseur who is keen on experimenting with rare, hard to find spirits.
Image Credit: Mashbox
Trend Themes
1. Rare Spirits Subscription Boxes - Disruptive innovation opportunity: Creating specialized subscription boxes that deliver rare spirits to consumers' doorsteps.
2. Curated Spirits Delivery - Disruptive innovation opportunity: Offering curated spirits delivery services that provide customers with unique and hard-to-find distillations.
3. Web-based Spirits Retail - Disruptive innovation opportunity: Developing an online platform for selling a wide range of spirits to the global market.
Industry Implications
1. Subscription Services - Disruptive innovation opportunity: Creating subscription services that cater to specific customer interests, such as rare spirits.
2. Beverage Retail - Disruptive innovation opportunity: Reinventing the traditional retail model by focusing on niche and curated products, like rare spirits.
3. E-commerce - Disruptive innovation opportunity: Building a robust e-commerce platform that offers a wide selection of spirits and provides a seamless shopping experience for customers.
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