Jeremy Gutsche — December 13, 2006 — Lifestyle
References: news.agendainc
Leave it to the Germans to find the only unexploited niche in the beer market: the blind! Dusseldorf's Uerige beer, one of the world's finest, is now releasing new bottles with a braille label. Thus, Uerige has created the first beer for the blind. Blind activist (and beer drinker) Joana Zimmer rejoiced, "You often have no idea what's about to go in your mouth. But with this bottle you are clearly told what it is - and that's fabulous."
Trend Themes
1. Braille Labels in Consumer Products - Opportunity for consumer brands to include braille labels on their products, creating accessibility for visually impaired consumers.
2. Inclusive Marketing Strategies - Incorporating inclusive marketing strategies can help businesses reach and serve a wider range of customers, including those with disabilities.
3. Accessibility Innovation in the Beverage Industry - Exploring ways to make beverages more accessible to visually impaired individuals through innovative packaging and labeling solutions.
Industry Implications
1. Beverage Industry - The beverage industry can embrace accessibility innovation to cater to visually impaired consumers and differentiate their products.
2. Consumer Goods Industry - Consumer goods companies can improve inclusivity by implementing braille labels on their products and promoting accessibility for visually impaired individuals.
3. Marketing Industry - Marketing agencies can help businesses develop inclusive marketing strategies to better serve diverse customer segments, including those with disabilities.
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