Designers are focusing on elevating the aesthetic & function of content houses
Trend - Content houses—also known as "collab houses"—are becoming increasingly popular amid young social media influencers. As a result, brands and designers are working on offering opportunities to this community through elevated, or even branded, experiences.
Insight - Social media plays an important role in the lives of Gen Z consumers, many of whom utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image.
Insight - Social media plays an important role in the lives of Gen Z consumers, many of whom utilize such platforms as a means of self-expression, socializing, or even advancing their career. Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play. This not only allows them to feel more confident but also motivates them to be productive and efficient in maintaining their own image.
Workshop Question - How can your brand enhance the experience of influencers?
Trend Themes
1. Social Media Influencer Houses - Young entrepreneurs are increasingly looking for ways to gain independence and create a seamless lifestyle that mixes work with play, which includes social media influencer houses
2. Esports Team Houses - Team houses, acting as live-in dorms for influencers, provide esports and content creators with an environment to excel, bringing together viewers and engaging in brand collaborations
3. Social Media-ready Houses - The niche of providing brands and influencers with 'Instagram-ready backdrops for shooting ads and promos' is projected to become a $15 billion industry by 2022
Industry Implications
1. Real Estate - Real estate companies can invest in creating trend-specific living quarters to cater to social media influencers and capitalize on their need for independence and seamless lifestyle
2. Advertising - Advertising agencies can create campaigns that feature influencers living and working in trend-specific spaces, showcasing the spaces as part of their lifestyle and opportunity for them to create content
3. Design - Design companies can work on providing opportunities for influencers to have eye-captivating living spaces for content creation, while also offering branded experiences that they can share with their followers
4 Featured, 32 Examples:
84,273 Total Clicks
Date Range:
Dec 20 — Dec 20
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Consumer Insight Topics:
