Nutella is Opening the Very First 'Hotella Nutella' in Napa Valley
Katherine Pendrill — November 13, 2019 — Marketing
References: delish
Nutella fans can now take their obsession to a whole new level by booking a stay at the very first 'Hotella Nutella.'
Nutella recently announced that it would be creating a dedicated Nutella Hotel in Napa Valley, California. The hotel will be designed for Nutella superfans, with every aspect of the hotel dedicated to the chocolate hazelnut spread. Upon entering the Hotella Nutella, guests will be greeted with Nutella signs and a Nutella flag. There will also be a Nutella-branded bedspread, Nutella wallpaper, a Nutella jar pillow, and, of course, a full kitchen fully stocked with jars of the sweet spread. Beyond the decor, guests at the Hotella Nutella will also enjoy Nutella-inspired breakfasts by celebrity chefs.
Unfortunately, the Hotella Nutella is only open from January 10th to 12th and fans will have to enter a contest in order to score a spot at this foodie-themed hotel.
Image Credit: Nutella, Jacob Elliott.
Nutella recently announced that it would be creating a dedicated Nutella Hotel in Napa Valley, California. The hotel will be designed for Nutella superfans, with every aspect of the hotel dedicated to the chocolate hazelnut spread. Upon entering the Hotella Nutella, guests will be greeted with Nutella signs and a Nutella flag. There will also be a Nutella-branded bedspread, Nutella wallpaper, a Nutella jar pillow, and, of course, a full kitchen fully stocked with jars of the sweet spread. Beyond the decor, guests at the Hotella Nutella will also enjoy Nutella-inspired breakfasts by celebrity chefs.
Unfortunately, the Hotella Nutella is only open from January 10th to 12th and fans will have to enter a contest in order to score a spot at this foodie-themed hotel.
Image Credit: Nutella, Jacob Elliott.
Trend Themes
1. Food-themed Hotels - Opportunity to create more lodging spaces dedicated to food products or brands, with exclusive menus and decor themed after the food item.
2. Brand-centered Experiences - Opportunity to expand marketing strategies into immersive experiences, creating hotels, tours or packages focused on a brand or product.
3. Pop-up Hotel Events - Opportunity to create exclusive time-bound lodging spaces which would attract a niche market and create buzz around a product or brand.
Industry Implications
1. Hospitality Industry - Opportunity to create unique hotels and lodging spaces with unconventional themes and menus that add a twist to traditional hospitality.
2. Food and Beverage Industry - Opportunity to increase brand awareness and loyalty by expanding beyond just manufacturing or distribution, and creating exclusive experiences centered around the brand.
3. Marketing Industry - Opportunity to develop experiential marketing campaigns that immerse the customer in the brand, and showcase the company culture and values.
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