Seafood alternative options expand in diversity in the CPG space
Trend - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. The growth of seafood alternatives in stores rather than foodservice experiences is particularly important to note, as it indicates a lifestyle shift rather than a preference for novelty.
Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Insight - In consumers' in-person dining experiences, trying new cuisines, dishes and ingredients comes with the territory. When they begin expecting that more experimental cuisines be adopted into the CPG space, a new market can be identified. As consumers continue to test and adapt to various diets, a good indicator of what their emerging preferences are is when they start gravitating toward new experiences that are available to cook at home.
Workshop Question - How could your brand offer an accessible substitution for items/ingredients that could be a barrier for some customers?
Trend Themes
1. Seafood Substitutes in the CPG Space - As realistic alternatives for beef, chicken and pork continue to grow, seafood substitutions in the CPG space are emerging as well. This is an opportunity to provide more realistic options with ethical and sustainable ingredients.
2. Crowdsourcing Plant-based Protein Products - Prime Roots is asking consumers to vote for meatless, protein-packed products they'd like to see produced, including options such as Bacon, Sausages, Tuna Chunks, Chicken Tenders, Shrimp and even Lobster Chunks. This is an opportunity to engage customers in the R&D process and get direct feedback from them.
3. Sustainable Plant-based Seafood Alternatives - Startups like Loki Foods and companies like Good Catch are launching sustainable plant-based seafood alternatives that recreate the comfort of nostalgic foods. This is an opportunity to offer a healthier and more sustainable alternative to traditional seafood with a better-for-you nutritional value.
Industry Implications
1. Food and Beverage - These trends are transforming traditional food and beverage concepts to more sustainable and plant-based alternatives.
2. CPG - Consumer preference for novelty and healthier, more sustainable food options creates a new market for CPG brands.
3. Food Tech - These trends are tapping into the growth potential of plant-based proteins and transforming them into more realistic meat and seafood alternatives.
