Brooklinen's Amethyst Colorway Has Been Introduced for Fall
Ellen Smith — October 16, 2020 — Art & Design
References: brooklinen & hypebae
Brooklinen's AMETHYST colorway is the latest from the direct-to-consumer bedding brand. Brooklinen has quickly made a name for itself in the D2C world, offering stylish and comfortable bedding at wholesale prices. Consumers are expecting to spend more time in bed as the winter season approaches, making now a better time than ever to drop a dreamy colorway.
The hue was named after the lavender gemstone and features a similar hue, presenting as a subtle purple with a hint of pastel. The new sheets are sure to add a pop of color to the room, making bed time feel slightly less mundane. The colorway adorns the full to California King sizes, and can be bought alongside matching pillow cases, duvet covers and more.
Image Credit: Brooklinen
The hue was named after the lavender gemstone and features a similar hue, presenting as a subtle purple with a hint of pastel. The new sheets are sure to add a pop of color to the room, making bed time feel slightly less mundane. The colorway adorns the full to California King sizes, and can be bought alongside matching pillow cases, duvet covers and more.
Image Credit: Brooklinen
Trend Themes
1. Direct-to-consumer Bedding - Brooklinen's success in the D2C world shows opportunities for disrupting traditional bedding retail.
2. Colorful Bedding - The introduction of amethyst-colored bedding demonstrates consumer demand for bolder and brighter colors in the bedroom.
3. Matching Bedding Sets - The availability of matching pillow cases, duvet covers and more highlights the trend towards complete and cohesive bedding sets.
Industry Implications
1. Bedding Retail - Traditional bedding retailers could benefit from exploring direct-to-consumer models and incorporating colorful bedding options.
2. Home Decor - There is an opportunity for disruption within the home decor industry by offering bold and unique options for bedding and other bedroom accessories.
3. E-commerce - Companies in the e-commerce industry can leverage the trend towards complete and cohesive bedding sets by offering convenient and affordable bundles to customers.
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