Brands offer beneficial services relating to dating
Trend - Brands are addressing the pressures and effort of dating by offering wellness-related solutions that give people more confidence in their dating abilities. Services include how-to guides and dating wellness workshops.
Insight - Modern day culture surrounding dating often includes the help of technology and interacting with several people, both online and in-person. This new dating culture has resulted in some people feeling overwhelmed by options, or by the process itself. Brands that are able to counter this with tools that help consumers manage are promoting wellness as it relates to intimacy.
Insight - Modern day culture surrounding dating often includes the help of technology and interacting with several people, both online and in-person. This new dating culture has resulted in some people feeling overwhelmed by options, or by the process itself. Brands that are able to counter this with tools that help consumers manage are promoting wellness as it relates to intimacy.
Workshop Question - How is your brand enhancing customer experiences?
Trend Themes
1. Dating Wellness Solutions - Brands are offering wellness solutions that help people address the pressures of modern dating culture.
2. Deeper Conversations - Dating apps are launching features that encourage deeper conversations on topics like politics, sex, and religion.
3. Mindful Dating - Dating apps are partnering with mindfulness apps to offer meditation and other wellness resources to help daters cope with the anxiety of dating.
Industry Implications
1. Health and Wellness Industry - The health and wellness industry can explore ways to cater to the mental and emotional health of people in the dating scene.
2. Social Media and Technology Industry - Social media platforms and technology companies can collaborate to create innovative dating features that cater to the safety and wellbeing of users.
3. Sex Education Industry - The sex education industry can leverage technology to provide more accessible and inclusive resources and workshops for marginalized groups in the dating scene.
