Smash + Tess Debuts The Birds Papaya Fall 2020 Series
Grace Mahas — November 6, 2020 — Social Good
References: thebirdspapaya & smashtess
Smash + Tess, the chic and cozy apparel label from Vancouver, recently joined forces with Sarah Nicole Landry of the Birds Papaya, a body-positive influencer beloved for her inclusive posts, to launch The Birds Papaya Fall 2020 collection. The new series features two styles, The S+T Papaya Power Set and The S+T Jemma Autumn Romper, both of which "can be worn in a variety of ways, inspiring versatility with lounge and streetwear, combined!"
This is the brand's second collaboration with the influencer, with the first selling out in a record time of 10 minutes. The brand anticipates as much success for the second launch and features a range of sizes to accommodate every body, including sizes XXS Petite to XXXL.
Image Credit: Smash + Tess
This is the brand's second collaboration with the influencer, with the first selling out in a record time of 10 minutes. The brand anticipates as much success for the second launch and features a range of sizes to accommodate every body, including sizes XXS Petite to XXXL.
Image Credit: Smash + Tess
Trend Themes
1. Size-inclusive Fashion - Creating clothing lines that cater to a diverse range of body types and sizes, ensuring inclusivity in the fashion industry.
2. Influencer Collaborations - Partnering with influencers to create exclusive collections that resonate with their audience and drive sales.
3. Versatile Apparel - Designing garments that can be worn in multiple ways to inspire versatility and adaptability for different occasions.
Industry Implications
1. Fashion Retail - Retailers who prioritize size inclusivity and collaborate with influencers to create trendy and inclusive apparel.
2. Influencer Marketing - Companies and brands that leverage influencer partnerships to promote and sell their products.
3. Athleisure Wear - Brands that design fashionable and comfortable clothing suitable for both lounging and active lifestyles.
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