Chemical exfoliants for the body are becoming more popular
Trend - While physical body scrubs have long been popular, consumers are increasingly turning to brands that offer chemical exfoliating benefits rather than manual ones. Ingredients like glycolic acid and lactic acid offer gentler alternatives to manual scrubs.
Insight - Consumers' continued interest in skincare has resulted in more knowledge about the ingredients and formulations that offer effective results with gentler processes. Skincare formulations have become more sophisticated as consumers demand that brands cater to their expanded understanding of how different ingredients work.
Insight - Consumers' continued interest in skincare has resulted in more knowledge about the ingredients and formulations that offer effective results with gentler processes. Skincare formulations have become more sophisticated as consumers demand that brands cater to their expanded understanding of how different ingredients work.
Workshop Question - How is your brand catering to consumers' expanded knowledge about skincare?
Trend Themes
1. Chemical Exfoliants - Consumers are increasingly turning to brands that offer chemical exfoliating benefits rather than manual ones.
2. Skincare Formulations - Skincare formulations have become more sophisticated as consumers demand that brands cater to their expanded understanding of how different ingredients work.
3. Whole-body Skincare - Body care and hair care products are being infused with beneficial skincare ingredients to support whole-body care from scalp to foot.
Industry Implications
1. Skincare - The skincare industry can benefit from developing more sophisticated formulations of chemical exfoliants to cater to the growing demand from consumers.
2. Beauty - The beauty industry has an opportunity to explore product innovations that incorporate active ingredients inspired by popular skincare solutions for whole-body care.
3. Personal Care - The personal care industry can benefit from exploring new product innovations, such as whole-body polishing wipes and BHA body mists, which take cues from popular skincare solutions.
