G FUEL Created a Twitch-Inspired eSports Energy Drink Flavor
Laura McQuarrie — September 27, 2019 — Lifestyle
References: twitch & prnewswire
G FUEL, the gaming drink that's recognized as The Official Energy Drink of Esports, is revealing an all-new Twitch-inspired flavor at TwitchCon San Diego. As well as being able to see the unveiling live at the G FUEL booth at TwitchCon, members of the eSports, gaming and streaming communities can tune in to G FUEL's Twitch channel.
The flavor will be unveiled from G FUEL's first-ever custom armored truck, which will be stationed right next to the Digital Storm-powered streaming pod. Those who are attending TwitchCon will be able to try samples of the new flavor and purchase special edition collector's boxes, as well as meet professional players, gamers and streamers like members from the FaZe Clan, Lirik and ONE_shot_GURL.
The flavor will be unveiled from G FUEL's first-ever custom armored truck, which will be stationed right next to the Digital Storm-powered streaming pod. Those who are attending TwitchCon will be able to try samples of the new flavor and purchase special edition collector's boxes, as well as meet professional players, gamers and streamers like members from the FaZe Clan, Lirik and ONE_shot_GURL.
Trend Themes
1. Livestream-inspired Gaming Drinks - Disruptive Innovation Opportunity: Develop and market energy drinks specifically targeted towards gamers and livestream enthusiasts, inspired by popular gaming platforms like Twitch.
Industry Implications
1. Esports - Disruptive Innovation Opportunity: Introduce unique products and experiences tailored to the eSports industry, such as special edition collector's boxes and collaborations with professional players, gamers, and streamers.
2. Gaming - Disruptive Innovation Opportunity: Explore the intersection of gaming and beverage industry by creating niche energy drinks that cater to the needs and preferences of gamers.
3. Streaming - Disruptive Innovation Opportunity: Create beverage products that align with the culture and preferences of the streaming community, leveraging their influence and engagement on platforms like Twitch.
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