These New TruBiotics Products Come in Two Varieties
Michael Hemsworth — March 6, 2022 — Marketing
References: trubiotics & drugstorenews
These new TruBiotics products are being launched by the brand with children and infants in mind to help parents easily support the needs of youngsters. The products come in the form of the Baby Drops and the Kids Chewables, which are for newborns and children aged two and up, respectively. Each of the products are packed with probiotics that could help with digestive issues, while also supporting good immunity.
President and CEO of PanTheryx (distributor of TruBiotics) Wes Parris commented on the new TruBiotics products saying, "We are thrilled to enter the infant probiotic market and expand our kids’ offerings with new products that feature well-researched probiotic strains that deliver live healthy microorganisms to the GI system. We carefully develop our products based on several factors, including available clinical research on probiotic strains, the age of the consumer — infants, kids or adults — as well as consumers’ preferences for taking daily probiotics — droplet, capsules, chewables, and gummies. We will continue to explore ways to innovate and help consumers get the gut-healthy and immune-supporting benefits of high-quality probiotics in the formats they enjoy most.”
President and CEO of PanTheryx (distributor of TruBiotics) Wes Parris commented on the new TruBiotics products saying, "We are thrilled to enter the infant probiotic market and expand our kids’ offerings with new products that feature well-researched probiotic strains that deliver live healthy microorganisms to the GI system. We carefully develop our products based on several factors, including available clinical research on probiotic strains, the age of the consumer — infants, kids or adults — as well as consumers’ preferences for taking daily probiotics — droplet, capsules, chewables, and gummies. We will continue to explore ways to innovate and help consumers get the gut-healthy and immune-supporting benefits of high-quality probiotics in the formats they enjoy most.”
Trend Themes
1. Child-focused Probiotic Supplements - Brands can launch probiotic supplements catering specifically to infants and children with well-researched probiotic strains that deliver live healthy microorganisms to the GI system.
2. Microbiome-friendly Products - Companies can explore innovative products that are easy to use, packed with microbiome-friendly ingredients, and are available in different formats, including droplets, capsules, chewables, and gummies.
3. Personalized Probiotic Supplements - Businesses can focus on developing customized supplements that are age-specific and cater to consumers' preferences for taking daily probiotics, aligned with available clinical research on probiotic strains and specific consumer needs.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can capitalize on the child-focused probiotic supplement trend by developing child-specific probiotics based on clinical research on probiotic strains and consumer needs.
2. Healthcare - Healthcare providers can leverage the microbiome-friendly trend by promoting probiotic supplements that are easy to use, packed with gut-friendly ingredients, and are available in a range of formats to suit patient preferences.
3. Nutraceuticals - Nutraceutical companies can focus on developing a range of personalized probiotic supplements that are age-specific, cater to specific health concerns, and are available in different dosage forms and delivery formats.
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