Else Nutrition Offers an Alternative to Dairy-Based Baby Nutrition
Laura McQuarrie — February 20, 2020 — Life-Stages
References: elsenutrition & streetinsider
At Natural Products Expo West 2020, Else Nutrition will be introducing its innovative new plant-based toddler formula, which offers an alternative to dairy-based nutrition products for young ones. The clean-label, organic nutritional drink has been in development for years and it is set to be initially available in a powdered form.
As the Else Nutrition outlines, cow milk protein has been favored by the baby formula industry for a century. This easy-to-prepare drink is touted as a revolutionary plant-based alternative product that's not just free from dairy but also soy. The hormone-free, gluten-free and non-GMO formula will give parents and caregivers more options when it comes to caring for children, and has the potential to disrupt the industry at a time when plant-based foods are booming.
As the Else Nutrition outlines, cow milk protein has been favored by the baby formula industry for a century. This easy-to-prepare drink is touted as a revolutionary plant-based alternative product that's not just free from dairy but also soy. The hormone-free, gluten-free and non-GMO formula will give parents and caregivers more options when it comes to caring for children, and has the potential to disrupt the industry at a time when plant-based foods are booming.
Trend Themes
1. Plant-based Toddler Formulas - An innovative alternative to dairy-based nutrition products for young children, these plant-based formulas present a disruptive innovation opportunity in the baby formula industry.
2. Clean-label Nutrition - The development of clean-label, organic nutritional drinks provides a disruptive innovation opportunity in the beverage industry, allowing for more options that are free from dairy, soy, hormones, and gluten.
3. Rise of Plant-based Foods - In the booming plant-based foods industry, the introduction of plant-based toddler formulas offers a disruptive innovation opportunity to cater to the growing demand for plant-based alternatives for children.
Industry Implications
1. Baby Formula - The plant-based toddler formulas can disrupt the baby formula industry by providing parents and caregivers with more plant-based options that are free from dairy and soy.
2. Beverage - The development of clean-label nutritional drinks disrupts the beverage industry by offering organic, dairy-free, soy-free, hormone-free, and gluten-free options.
3. Plant-based Foods - The introduction of plant-based toddler formulas presents a disruptive innovation opportunity in the plant-based foods industry, catering to the increasing demand for plant-based alternatives for children.
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