Bobbie's On a Mission to Destigmatize Bottle Feeding
Laura McQuarrie — January 5, 2021 — Life-Stages
References: hibobbie & wellandgood
Bobbie is a new infant formula company that is on a mission to change conversations around formula feeding and make high-quality, organic European-style infant formulas easily accessible. As some formulas contain questionable ingredients, some parents resort to the black market to find formulas with stricter ingredient standards. Rather than having to go through questionable third-party vendors, parents can now get Bobbie's Organic Infant Formula, which boasts FDA approval as well as USDA organic certification.
The "no-nonsense" gluten-free formula is free from corn syrup, palm oil and malodextrin, and it takes the form of an easily digestible solution that's not just nourishing but also supportive of immune health and brain development. Modeled after breast milk, the product is designed to support parents, no matter what feeding choices they make for their child.
Image Credit: Bobbie
The "no-nonsense" gluten-free formula is free from corn syrup, palm oil and malodextrin, and it takes the form of an easily digestible solution that's not just nourishing but also supportive of immune health and brain development. Modeled after breast milk, the product is designed to support parents, no matter what feeding choices they make for their child.
Image Credit: Bobbie
Trend Themes
1. Accessible Infant Formulas - Bobbie is making organic European-style infant formulas easily accessible to parents to destigmatize bottle feeding.
2. Clean Formula Ingredients - Bobbie's Organic Infant Formula contains no-nonsense gluten-free ingredients such as no corn syrup, palm oil, or malodextrin, to ensure high-quality nourishment for infants.
3. Breast Milk Modeling - Bobbie's Organic Infant Formula is modeled after breast milk, offering nourishment that supports immune health and brain development for an infant.
Industry Implications
1. Baby Formula - Companies can disrupt the baby formula industry and appeal to parents by creating high-quality, organic and easily accessible choices that mimic the properties of breast milk, like Bobbie.
2. Food and Health - Food and health companies can benefit from creating products with clean ingredients, like Bobbie's Organic Infant Formula, that meet stricter standards and avoid questionable components.
3. E-commerce - E-commerce companies can be disruptive by partnering with high-quality, organic European-style infant formula companies, like Bobbie, to deliver baby formula to parents easily and effectively.
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