These New SmartyPants Vitamins Come in Three Varieties
Michael Hemsworth — October 13, 2020 — Marketing
References: smartypantsvitamins & drugstorenews
These new SmartyPants Vitamins have been launched by the brand to help offer consumers with an optimized way to enhance their daily health and maintain a more balanced lifestyle. The supplements come in three varieties including Healthy Immunity Daytime, Healthy Immunity Nighttime and Healthy Kids Immunity, which are all focused on providing a targeted level of support. Priced at $24.95, the products are optimized with zinc and vitamins B6, B12, C and D3 along with additional ingredients according to the variety.
Co-Founder and Co-CEO Courtney Nichols-Gould spoke on the new SmartyPants Vitamins saying, "From the start, we have always been committed to supporting the whole you. We are so excited to launch our new line of functionals with that same philosophy. Good health is not a one-function solution, and especially in these times, we are proud to support consumers with a multifunctional approach that touches every facet of their immune system, from gut health to good sleep.”
Co-Founder and Co-CEO Courtney Nichols-Gould spoke on the new SmartyPants Vitamins saying, "From the start, we have always been committed to supporting the whole you. We are so excited to launch our new line of functionals with that same philosophy. Good health is not a one-function solution, and especially in these times, we are proud to support consumers with a multifunctional approach that touches every facet of their immune system, from gut health to good sleep.”
Trend Themes
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Industry Implications
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3. Pediatric Health - Disruptive innovation opportunity: Develop immune support supplements specifically designed for children, addressing their unique nutritional needs and immune system development.
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