Bio-Kult Has Unveiled Two New Products
Michael Hemsworth — December 8, 2020 — Marketing
References: bio-kult & drugstorenews
Bio-Kult has announced two new products for consumers that will offer them an easy way to enhance their health and wellbeing in a natural way. The products include the Bio-Kult Boosted and the Bio-Kult S. Boulardii, which are both positioned as supplements for boosting the immunity of the consumer. Bio-Kult Boosted is reported to contain a staggering eight billion CFUs to make it four-times more concentrated than the original, while the Bio-Kult S. Boulardii contains the live yeast Saccharomyces boulardii CNCM I-3799 along with vitamins D3 and B12.
The new probiotic supplements from the brand are, like the other offerings from the brand, free from gluten, GMOs and maintain a vegetarian profile. The products don't require refrigeration thanks to the cryoprotected nature of the recipe that is achieved during the freeze-drying process.
The new probiotic supplements from the brand are, like the other offerings from the brand, free from gluten, GMOs and maintain a vegetarian profile. The products don't require refrigeration thanks to the cryoprotected nature of the recipe that is achieved during the freeze-drying process.
Trend Themes
1. Probiotic Supplementation - The trend towards supplementation of probiotics for improved health and immunity across various domains is on the rise
2. Immunity-boosting Products - The trend towards incorporating naturally sourced, immunity-boosting ingredients into consumer products to meet the burgeoning demand of health-conscious and nutrient-savvy consumers
3. Concentration Boost - The trend towards developing and marketing concentrated formulations of niche consumer products to increase efficacy and value proposition
Industry Implications
1. Pharmaceutical Industry - Opportunity for product development and research towards functional, preventive, and alternative medicines to complement and augment traditional curative interventions that target specific illnesses
2. Food and Beverage Industry - Opportunity for food and beverage companies to introduce value-added products like snacks, beverages, and nutritional supplements that contain probiotics and related natural ingredients that boost immunity and promote gut health
3. Wellness and Fitness Industry - Opportunity for wellness and fitness professionals and institutions to enhance the scope and quality of services offered by incorporating initiatives, classes, and programs that target gut health and immunity building
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