The Aptamil Organic Baby Formula Comes in Three Options
Michael Hemsworth — October 1, 2020 — Life-Stages
The Aptamil Organic baby formula is a new range of products for parents in the UK that will provide them with a high-quality option to provide for their newborn all the way up to toddlers. The organic baby formula range includes three options including Infant Milk, Follow On Milk and Toddler Milk, which are intended for newborns, children aged six to 12 months and children 12 months and up, respectively. The products come in an 800 gram EazyPack powder format and has been certified by an independent organic certification body.
Marketing Director Sandra Eglau spoke on the new Aptamil Organic baby formula range saying, "We know from listening to parents that they are increasingly seeking organic options. Our new Aptamil Organic range is one way we are delivering on parents’ modern needs, bringing parents and their little ones the latest innovations our science has to offer. It’s great to hear the positive feedback we’ve already received from parents who have trialled the product with 93% of parents recommending Aptamil Organic Follow On Milk. We have crafted this product with care, and this has clearly been recognised.”
Marketing Director Sandra Eglau spoke on the new Aptamil Organic baby formula range saying, "We know from listening to parents that they are increasingly seeking organic options. Our new Aptamil Organic range is one way we are delivering on parents’ modern needs, bringing parents and their little ones the latest innovations our science has to offer. It’s great to hear the positive feedback we’ve already received from parents who have trialled the product with 93% of parents recommending Aptamil Organic Follow On Milk. We have crafted this product with care, and this has clearly been recognised.”
Trend Themes
1. Organic Baby Formula - There is an opportunity for manufacturers to create new lines of organic baby formula to meet the demand of parents seeking organic options for their children.
2. Eco-friendly Packaging - There is an opportunity for companies to innovate their packaging by using sustainable, eco-friendly materials to appeal to consumers concerned about the environment.
3. Customized Infant Nutrition - There is an opportunity for companies to develop personalized infant nutrition plans based on a child's specific needs and unique characteristics.
Industry Implications
1. Baby Food - The baby food industry has the opportunity to expand their product lines with organic options as more parents seek out healthier food sources for their infants.
2. Packaging - The packaging industry has an opportunity to provide eco-friendly and sustainable packaging options for companies seeking to appeal to consumers concerned about the environment.
3. Healthcare - The healthcare industry has an opportunity to work with manufacturers and offer personalized infant nutrition plans and recommendations to parents to promote better infant health outcomes.
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