Karma CBD Water Comes in Five Flavor Varieties
Michael Hemsworth — October 6, 2021 — Marketing
References: drinkkarma & foodbev
The Karma CBD Water drinks are launching from the brand as an expansion of its functional water beverages that will provide consumers with a way to hydrate and enjoy the benefits of cannabis at the same time.
The drinks come in five flavor options including Blueberry Yuzu, Cranberry Lime, Lavender Orange, Watermelon Dragonfruit and Blood Orange Papaya. The beverages were created in partnership with Canada-based cannabis company Canopy Growth Corporation and feature 25mg of CBD distillate along with four adaptogens and seven vitamins to boot.
Karma CEO CJ Rapp commented on the new Karma CBD Water drinks saying, "Karma Water is a leader in wellness beverages and we see CBD as the next evolution of our premium infused waters portfolio. We are thrilled to partner with Canopy Growth to deliver optimum wellness using best-in-class CBD paired with our industry-leading Push Cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.”
The drinks come in five flavor options including Blueberry Yuzu, Cranberry Lime, Lavender Orange, Watermelon Dragonfruit and Blood Orange Papaya. The beverages were created in partnership with Canada-based cannabis company Canopy Growth Corporation and feature 25mg of CBD distillate along with four adaptogens and seven vitamins to boot.
Karma CEO CJ Rapp commented on the new Karma CBD Water drinks saying, "Karma Water is a leader in wellness beverages and we see CBD as the next evolution of our premium infused waters portfolio. We are thrilled to partner with Canopy Growth to deliver optimum wellness using best-in-class CBD paired with our industry-leading Push Cap technology to bring consumers an innovative new product offering in the CBD-infused beverage space.”
Trend Themes
1. Cbd-infused Beverages - CBD-infused beverages are on the rise and have disruptive innovation opportunities in the wellness industry as consumers seek alternative ways to consume cannabis for health benefits.
2. Functional Beverages - Functional beverages, such as the Karma CBD Water drinks, are gaining popularity as consumers demand more from their beverages than just hydration, creating disruptive innovation opportunities in the beverage industry.
3. Adaptogens and Vitamins - The addition of adaptogens and vitamins to beverages, such as in Karma CBD Water drinks, is a growing trend in the functional beverage market and presents disruptive innovation opportunities in the health and wellness industry.
Industry Implications
1. CBD Industry - The CBD industry is booming and with the introduction of CBD-infused beverages, such as Karma CBD Water drinks, there are disruptive innovation opportunities for companies seeking to enter the market.
2. Beverage Industry - The functional beverage industry, in which Karma CBD Water drinks belong, is rapidly growing as consumers demand more from their drinks, creating disruptive innovation opportunities for companies to develop new and innovative products.
3. Wellness Industry - The wellness industry is expanding as consumers seek healthier lifestyles, presenting disruptive innovation opportunities for companies to develop and market wellness-focused products, such as CBD-infused beverages like Karma CBD Water drinks.
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