The Kendamil Baby Milk Ice Cream is the World's First
Michael Hemsworth — August 24, 2021 — Marketing
The Kendamil Baby Milk Ice Cream is being launched by the UK-based brand to provide curious parents with a way to try out the product they give to their little ones in an unexpected format. The ice cream is a limited-edition offering that is made with the brand's infant formula to encourage parents to taste exactly what their child tastes. The unexpected product was developed to help restore parental faith in infant formulas that have the perception of being unpalatable in flavor.
CEO and Founder Ross McMahon spoke on the new Kendamil Baby Milk Ice Cream saying, "We are proud to launch the first-ever ice cream made with formula milk. We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle. Given the surprising statistic that a third of parents have never tried their baby’s milk, we thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer. We have worked passionately with the finest local farms and suppliers to develop the only British-made infant formula that’s kinder to babies and the environment. Kendamil Ice Cream embodies this spirit of innovation and we hope will encourage parents to enjoy the unique benefits of a full-cream, palm oil and fish oil-free recipe.”
CEO and Founder Ross McMahon spoke on the new Kendamil Baby Milk Ice Cream saying, "We are proud to launch the first-ever ice cream made with formula milk. We regularly receive verbatim feedback from customers – which our recent research reinforces – about the delicious creamy taste (and smell) of our baby milks and how their little ones happily drink the full bottle. Given the surprising statistic that a third of parents have never tried their baby’s milk, we thought we’d bring it to them and let grown-ups in on the goodness with a world-first product made especially for them this summer. We have worked passionately with the finest local farms and suppliers to develop the only British-made infant formula that’s kinder to babies and the environment. Kendamil Ice Cream embodies this spirit of innovation and we hope will encourage parents to enjoy the unique benefits of a full-cream, palm oil and fish oil-free recipe.”
Trend Themes
1. Infant Formula Innovations - Creating novel formulations and products using infant formula, such as ice cream, can capture the interest of curious parents and expand the product offerings of infant formula brands.
2. Adult-baby Product Crossovers - Manufacturing adult-targeted products using baby products, such as infant formula, can spark interest in parents and create a new market for seemingly unlikely products.
3. Family Food Tasting Experience - Allowing parents to taste the food designed for their infants can create a unique family food experience and build trust in the brand's product quality.
Industry Implications
1. Infant Formula Industry - Infant formula brands can seize the opportunity to develop innovative products that expand their product line and cater to both infants and adults.
2. Dessert Industry - Manufacturers of desserts can collaborate with infant formula brands to create new dessert products using unique infant formula formulations to cater to curious parents.
3. Family Experience Industry - Establishments offering family experiences, such as ice cream shops, can collaborate with infant formula brands to create unique family tasting experiences using infant formula-based products.
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