Berlin's Life-Sized Barbie Dream House is Set to Travel Europe
Jen Chae — May 20, 2013 — Art & Design
References: businessinsider & gma.yahoo
Berlin's girliest new tourist attraction is a life-sized Barbie Dream House that lets you be live like Barbie for the day. With an entrance fee of 12 euros, you can bake cupcakes and beautify yourself Barbie-style; with an extra 10 to 15 euros, you can even become a Barbie house pop star or supermodel.
The house is decorated in every shade of pink and stretches over 1,400 square meters of land. The house showcases Barbie-esque furniture, a huge collection of Barbies, as well as interactive digital components that virtually dress you in Barbie's clothes.
Mattel Inc. has seen a lot of protesting regarding the house; it has been accused of wrongly representing beauty and feminism. Regardless, the Barbie dream house will be touring around other European countries at the end of summer.
The house is decorated in every shade of pink and stretches over 1,400 square meters of land. The house showcases Barbie-esque furniture, a huge collection of Barbies, as well as interactive digital components that virtually dress you in Barbie's clothes.
Mattel Inc. has seen a lot of protesting regarding the house; it has been accused of wrongly representing beauty and feminism. Regardless, the Barbie dream house will be touring around other European countries at the end of summer.
Trend Themes
1. Immersive Experiences - Opportunity for businesses to create immersive experiences that allow customers to live out their fantasies and engage with brands in a unique way.
2. Celebrity-themed Attractions - The rise of celebrity-themed attractions opens up opportunities for businesses to capitalize on pop culture, offering fans an opportunity to engage with their favorite icons.
3. Interactive Digital Components - Incorporating interactive digital components in attractions and experiences can enhance customer engagement and provide a personalized and interactive experience.
Industry Implications
1. Entertainment - The entertainment industry has the potential to create interactive experiences and themed attractions that resonate with customers and offer a unique and memorable experience.
2. Fashion - Fashion brands can collaborate with themed attractions to showcase their products and create immersive experiences that merge fashion and entertainment.
3. Toy Manufacturing - Toy manufacturers like Mattel Inc. can explore innovative ways to incorporate their brands into experiential marketing campaigns, creating real-life extensions of their products and driving consumer engagement.
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