The 'Ugly Parents, Beautiful Kids' Ads Contrast Adorable with Foul
Alexander Lam — May 16, 2013 — Marketing
References: adsoftheworld
Arno's latest campaign, the 'Ugly Parents, Beautiful Kids' ads, have two unattractive parents holding an adorable child. The tagline says "the perfect mix, no matter the ingredients." This campaign was released in order to promote Arno's new deluxe mixers.
Created by Brazilian advertising agency Publicis, the ads target young parents with its tongue-in-cheek premise. Though the ugly parents may offend some, Publicis has done a great job looking at what actually motivates consumers with children. The ad subtly plays on the fact that each parent thinks that their child is the best looking.
The campaign is also effective in raising brand awareness for Arno. As the ad is quite humorous and may shock some people, it has the potential to travel far by word of mouth and receive free publicity.
Created by Brazilian advertising agency Publicis, the ads target young parents with its tongue-in-cheek premise. Though the ugly parents may offend some, Publicis has done a great job looking at what actually motivates consumers with children. The ad subtly plays on the fact that each parent thinks that their child is the best looking.
The campaign is also effective in raising brand awareness for Arno. As the ad is quite humorous and may shock some people, it has the potential to travel far by word of mouth and receive free publicity.
Trend Themes
1. Humorous Advertising Campaigns - The 'Ugly Parents, Beautiful Kids' ads demonstrate the power of humor in capturing consumer attention and sparking conversation.
2. Contrasting Marketing Strategies - Arno's campaign highlights the effectiveness of contrasting concepts in creating memorable and thought-provoking advertisements.
3. Realistic Representation in Advertising - The 'Ugly Parents, Beautiful Kids' campaign taps into the desire for authentic and relatable representations of parents and children in marketing materials.
Industry Implications
1. Appliance Manufacturing - Arno's deluxe mixers are just one example of the potential for innovative product design and marketing within the appliance manufacturing industry.
2. Advertising and Marketing - The success of Arno's campaign showcases the importance of creative and attention-grabbing advertising strategies in the industry.
3. Children's Products - The 'Ugly Parents, Beautiful Kids' ads offer opportunities for brands in the children's products industry to redefine traditional marketing approaches and connect with young parents.
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