Starbucks Japan is Introducing a Seasonal Sakura Chocolate Latte
Laura McQuarrie — February 4, 2014 — World
References: starbucks.co.jp & en.rocketnews24
To celebrate the coming of spring, Starbucks Japan introduced a new seasonal sakura chocolate latte. The new Starbucks drink takes inspiration from a popular dessert eaten on Girl's/Doll's Day in Japan, called the sakura mocha. This beverage version is just as pink and made with a white hot chocolate base, real leaves and flowers from a sakura tree. To garnish, Starbucks Japan tops off the sakura chocolate latte with strawberry-flavored whipped cream and bits of candy.
The beverage is available in both hot or cold versions and will be offered for a limited time between February 15th and March 18th of this year. Sakura trees won't be blooming in Japan until about April, but the sakura chocolate lattes will surely be enough to tide people over until the arrival of spring.
The beverage is available in both hot or cold versions and will be offered for a limited time between February 15th and March 18th of this year. Sakura trees won't be blooming in Japan until about April, but the sakura chocolate lattes will surely be enough to tide people over until the arrival of spring.
Trend Themes
1. Seasonal Beverage Trends - Innovative flavors and ingredients inspired by special occasions are a promising trend in the beverage industry.
2. Plant-based Garnishing Trends - The use of real leaves and flowers as toppings presents a disruptive innovation opportunity to create vegan-friendly, visually appealing drinks.
3. Limited-time Offer Trends - Creating buzz with exclusive and time-limited products is a trend that businesses across industries can benefit from, especially in the food and beverage industry.
Industry Implications
1. Food and Beverage Industry - Innovative and visually appealing drinks inspired by special occasions can attract and engage customers and increase sales.
2. Hospitality Industry - Limited-time offers and seasonal beverages can drive traffic to venues and create a unique experience for customers.
3. Retail Industry - Partnering with food and beverage businesses to offer exclusive and limited-time products can create a sense of urgency and increase foot traffic to retail stores.
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