Roominate is an Unconventional Female Empowerment Tool for Girls
Michael Baxter — February 26, 2014 — Life-Stages
References: roominatetoy & fastcoexist
These days you can find female empowerment for older women in many different aspects of society. Feminist movements are much more commonplace than they used to be and female empowerment is a hot button issue, but they are often associated with grown women. Roominate is a project that looks to empower and teach young girls to be innovative.
Marketing to young girls is more aggressive than to young boys. While kids in general are big targets for marketers, it seems that the same toys are constantly being marketed to young girls. The classic dollhouse is a prime example of this.
What Roominate, a project by female engineering graduates looks to do is allow little girls to create their own dollhouses. It's even complete with its own circuit system, teaching girls to be resourceful from a young age.
Marketing to young girls is more aggressive than to young boys. While kids in general are big targets for marketers, it seems that the same toys are constantly being marketed to young girls. The classic dollhouse is a prime example of this.
What Roominate, a project by female engineering graduates looks to do is allow little girls to create their own dollhouses. It's even complete with its own circuit system, teaching girls to be resourceful from a young age.
Trend Themes
1. Female Empowerment in Toys - Creating dollhouses that empower young girls to be innovative and resourceful.
2. Gender-targeted Marketing - Examining the aggressive marketing strategies aimed at young girls and their impact on empowering toys.
3. Integrating STEM Education - Incorporating circuit systems into dollhouses as a means to teach young girls about technology and engineering.
Industry Implications
1. Toy Manufacturing - Opportunity for toy manufacturers to develop and promote empowering and educational toys for young girls.
2. Marketing and Advertising - Pioneering gender-inclusive marketing strategies that empower children and break away from traditional gender stereotypes.
3. Education Technology - Creating interactive and educational toys that blend STEM principles with imaginative play for young girls.
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