The Saatchi & Saatchi Garbage Ice Cream Truck Marketing Campaign is Sweet
Kristina Marković — March 6, 2014 — Eco
References: tuffy.co.za & observer
The Saatchi & Saatchi South Africa company made a garbage ice cream truck to promote Tuffy scented bin liners for disguising bad odor. The brilliant marketing campaign to transformed a smelly garbage truck into a friendly neighborhood ice cream truck. The truck took passerby’s by surprise. The garbage truck makeover included dressing the vehicle in candy-stripped vinyl and plastering a giant melted ice cream sculpture to add height and dramatic effect.
The garbage ice cream truck strolled through streets playing traditional ice cream truck music from its speakers. The attention-grabbing marketing campaign promoted the Tuffy scented garbage liners in an amazing fashion.
The concept took five months to pant and implement. The playfully fun spectacle demonstrated that the Tuffy-scented liners can even make a giant smelly garbage truck smell phenomenal.
The garbage ice cream truck strolled through streets playing traditional ice cream truck music from its speakers. The attention-grabbing marketing campaign promoted the Tuffy scented garbage liners in an amazing fashion.
The concept took five months to pant and implement. The playfully fun spectacle demonstrated that the Tuffy-scented liners can even make a giant smelly garbage truck smell phenomenal.
Trend Themes
1. Scented Waste Disposal - Companies can explore creating scented waste disposal solutions to make the process more pleasant for customers.
2. Unexpected Marketing - Businesses can consider unconventional ways of marketing their products to make their campaigns more memorable and attention-grabbing.
3. Brand Transformation - Rebranding a previously negative brand perception can have a transformative impact and create positive associations for customers.
Industry Implications
1. Waste Management - The waste management industry can innovate by offering more pleasant and innovative ways of disposing of waste in addition to traditional methods.
2. Marketing and Advertising - The marketing and advertising industry can develop more creative and unconventional strategies to promote products and services.
3. Manufacturing - Manufacturing companies can explore creating more sustainable and eco-friendly waste disposal solutions that are also aesthetically pleasing.
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