PodWave Encourages Companies to Use Podcasts in Branding
References: podcasternews & marketingmag
With the rise in popularity of audio streaming, the podcast service PodWave is a program designed by AdsWizz to help brands utilize the platform in branding. The service provides companies with the ability of testing out advertising via podcasts on a temporary basis, before committing fully to a partnership. This ideal for brands looking to experiment with the benefits podcasts offer to see if the outlet is suited to their goals.
Podcasts are a popular medium consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the programmic advertising capabilities by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA.
Podcasts are a popular medium consumers turn to for news, cultural and literary updates in a vast variety of fields. With over 56 million listeners, PodWave aims to help brands capitalize on the programmic advertising capabilities by purchasing time on a podcast geared to a specific demographic. For example, brands can approach PodWave to have content featured that would be relayed to audiences specifically in LA.
Trend Themes
1. Rise of Programmic Podcast Services - PodWave offers brands the opportunity to leverage programmic podcast advertising to reach specific target audiences.
2. Growing Popularity of Podcasts - As podcasts continue to gain popularity, brands have a disruptive opportunity to tap into this medium for effective branding.
3. Experimental Advertising Via Podcasts - PodWave enables brands to test out advertising on podcasts before committing to long-term partnerships, allowing for innovative and risk-free experimentation.
Industry Implications
1. Advertising and Marketing - The advertising and marketing industry can benefit from using programmic podcast services like PodWave to reach target audiences in a unique and engaging way.
2. Media and Entertainment - The media and entertainment industry can explore the potential of podcast advertising as a disruptive innovation to enhance content monetization and audience engagement.
3. Technology and Digital Media - The technology and digital media industry can seize the opportunity to develop innovative solutions and platforms that facilitate programmic podcast advertising services.
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