The 60db Service Generates a Playlist Of Stories For Your Day
Rahul Kalvapalle — October 1, 2016 — Tech
References: 60db.co & niemanlab.org
60dB is the name of an innovative new technology startup that is designed to bring back the incomparable joy and engagement of storytelling by generating playlists of short stories that are perfectly curated and timed to fit in with your drive, commute or your day in general.
Named after the frequency at which people talk under regular conditions, the 60dB service will start off in the form of an iOS app that people can download in order to hear stories that are shorter than the kinds you'd hear on most podcasts.
Perhaps the most admirable feature of this app is the fact that it allows people to revel and lose themselves in the wonder of short form stories even if they don't have the time to read books, making it an excellent example of modern technology compensating for lifestyle changes that have arisen by the rise of smartphones.
Named after the frequency at which people talk under regular conditions, the 60dB service will start off in the form of an iOS app that people can download in order to hear stories that are shorter than the kinds you'd hear on most podcasts.
Perhaps the most admirable feature of this app is the fact that it allows people to revel and lose themselves in the wonder of short form stories even if they don't have the time to read books, making it an excellent example of modern technology compensating for lifestyle changes that have arisen by the rise of smartphones.
Trend Themes
1. Short Form Storytelling - Innovative startups like 60Db are focused on meeting the busy lifestyles of modern people, who still crave great storytelling through the creation of short stories for users to consume on the go.
2. Curated Audio Playlists - Creating a personalized and curated experience for listeners through the creation of audio playlists that are tailored to the time, place, mood, and interests of the listener.
3. Audio Storytelling Services - The rise of digital audio and voice-based technologies has paved the way for new services like 60dB to create a personalized audio storytelling experience for consumers.
Industry Implications
1. Media and Entertainment - Disruptive innovation opportunities to create personalized audio storytelling experiences, for modern consumers, opening up potential revenue streams through subscription-based models, product sales, and targeted advertising.
2. Publishing - Publishers can leverage the increasing demand for digital media formats by developing short-form story collections that are consumable through digital audio storytelling services like 60db.
3. Automotive - Opportunities to integrate curated audio storytelling services, like 60dB, into auto infotainment systems, enabling drivers to consume short stories during commutes and providing new revenue streams for auto manufacturers and content creators.
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