The DTR Podcast is Branded by Tinder
Joey Haar — December 7, 2016 — Pop Culture
References: creative.gimletmedia & digitaltrends
The DTR podcast is a new show that talks about relationships in the digital age. The show is branded by Tinder, so it naturally tends to center around the use of dating apps and how they relate to people's romantic lives in many different ways.
The DTR podcast, whose name is short for "Define the Relationship," is produced by Gimlet Creative, the company behind the success of another branded podcast: eBay's 'Open for Business.' The new Tinder podcast has recruited smartly beyond this production team -- the show is hosted by Jane Marie, the music supervisor for 'This American Life' and a former editor at online publication Jezebel. Marie's joint experience in culture and podcasts makes her a savvy choice for the DTR podcast.
Topics on the show include interviews that discuss real-life anecdotes, dating tips and etiquette based on digital platforms.
The DTR podcast, whose name is short for "Define the Relationship," is produced by Gimlet Creative, the company behind the success of another branded podcast: eBay's 'Open for Business.' The new Tinder podcast has recruited smartly beyond this production team -- the show is hosted by Jane Marie, the music supervisor for 'This American Life' and a former editor at online publication Jezebel. Marie's joint experience in culture and podcasts makes her a savvy choice for the DTR podcast.
Topics on the show include interviews that discuss real-life anecdotes, dating tips and etiquette based on digital platforms.
Trend Themes
1. Dating App Podcasts - Branded podcasts that delve into dating and relationships in the digital age are gaining popularity.
2. Defining the Relationship - The DTR podcast and similar shows present an opportunity for companies to create branded content that explores the modern dating landscape.
3. Smart Hosts - Expert hosts, like Jane Marie of the DTR podcast, bring credibility and knowledge to branded content.
Industry Implications
1. Online Dating - Dating apps and online dating services can utilize branded podcast content to engage with their userbase and provide valuable advice.
2. Marketing and Advertising - Branded podcasts are a new frontier for marketing and advertising, offering a unique way to reach targeted audiences.
3. Podcasting - As the popularity of podcasts continue to grow, there is potential for more companies to invest in branded content as a way to connect with their audience.
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