Midroll Connects Advertisers with Different Podcasts
Mishal Omar — August 29, 2017 — Pop Culture
References: midroll
Midroll is a company that works with both advertisers and podcasters, that was created with the goal of ensuring that podcast hosts earn incomes off of their hard work.
The company does this by matching these various podcasts with different advertisers who are looking to employ the enhanced engagement of podcast listeners (when compared to similar, more traditional platforms). Midroll is associated with dozens of podcasts across a variety of categories that include everything from arts, comedy and business, to alternative health, narrative fiction and investing.
By supporting podcast hosts and giving companies the opportunity to campaign within this growing medium, Midroll is able to stay ahead of the curve when it comes to new and innovative marketing approaches.
The company does this by matching these various podcasts with different advertisers who are looking to employ the enhanced engagement of podcast listeners (when compared to similar, more traditional platforms). Midroll is associated with dozens of podcasts across a variety of categories that include everything from arts, comedy and business, to alternative health, narrative fiction and investing.
By supporting podcast hosts and giving companies the opportunity to campaign within this growing medium, Midroll is able to stay ahead of the curve when it comes to new and innovative marketing approaches.
Trend Themes
1. Podcast Advertising - Midroll connects advertisers with podcast hosts, capitalizing on the growing popularity of podcasting as an advertising platform.
2. Enhanced Engagement - Advertisers are utilizing podcasting's higher engagement rates compared to traditional platforms, creating opportunities for targeted and immersive marketing strategies.
3. Innovative Marketing Approaches - Midroll's model of matching advertisers with podcasts showcases the potential for disruptive innovation in the realm of podcast advertising and monetization.
Industry Implications
1. Advertising - Advertisers can explore the potential of podcasting as a medium to reach engaged audiences and create more targeted campaigns.
2. Podcasting - Podcast hosts can monetize their content by partnering with advertising companies like Midroll, driving opportunities for sustainable revenue growth in the podcasting industry.
3. Marketing - The rise of podcast advertising presents a new avenue for marketers to experiment with innovative approaches and connect with listeners in a more immersive way.
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