Carnival's Ocean Medallion Helps Guest Find the Best Experience
References: princess & digitaltrends
Carnival is one of the world's biggest cruise fleets and the owner of the biggest cruise ship on Earth, and the company's new 'Ocean Medallion' is designed to help give guests a personalized experience -- even among such all-encompassing size. The discreet, 1.8 ounce disc can be worn on a wristband or as a pendant, and it syncs with an integrated system on board to help guests get the best out of their trip.
The Ocean Medallion itself contains an NFC chip and a Bluetooth Low Energy antenna. With these two pieces of technology (neither of which require any charging or active operation,) the ships system can recognize guests as they move about. It can then give them information on upcoming activities, opportunities, and experiences going on around the ship.
Considering that Carnival's largest ship carries over 4,000 guests, that level of automated personalization is essential for a positive experience.
The Ocean Medallion itself contains an NFC chip and a Bluetooth Low Energy antenna. With these two pieces of technology (neither of which require any charging or active operation,) the ships system can recognize guests as they move about. It can then give them information on upcoming activities, opportunities, and experiences going on around the ship.
Considering that Carnival's largest ship carries over 4,000 guests, that level of automated personalization is essential for a positive experience.
Trend Themes
1. Personalized Wearables for Large Venues - The use of personalized wearables for large venues such as cruise ships provide a unique opportunity for seamless guest experiences.
2. NFC and Bluetooth Integration for Automated Personalization - Using NFC and Bluetooth integration in wearables to personalize guest experiences creates an opportunity for automation innovation in the cruise industry.
3. Data Analytics and AI for Customer Personalization - The use of data analytics and AI for customer personalization can disrupt the cruise industry by taking guest experiences to a new level.
Industry Implications
1. Cruise Industry - The cruise industry can use personalized wearables to enhance guest experiences and automate processes.
2. Wearable Technology Industry - The wearable technology industry can cater to the needs of the cruise industry for personalized wearables.
3. Artificial Intelligence and Data Analytics Industry - The artificial intelligence and data analytics industry can help the cruise industry in creating and processing data from personalized wearables.
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