Consumers use online and virtual resources to inform their skincare decisions
Implications - As skin health and appearance increase in importance for consumers, they are more inclined to seek advice from experts. However, since busy lifestyles are often unable to accommodate numerous trips to the dermatologist, consumers are turning to virtual or online resources. Not only does this shift indicate how valued expert opinions are today; it also demonstrates that health is embarked on with an informed, multi-specialty approach.
Workshop Question - How can you make your brand's expertise in your industry more readily accessible to the everyday consumer?
Trend Themes
1. Virtual Consulting - Virtual dermatology and skin care apps represent a shift towards digitally accessing expert opinions.
2. Personalized Skincare - Smart mirrors and beauty product pairing apps use data to suggest personalized skincare routines to consumers.
3. On-demand Medical Advice - Anonymous dermatology apps provide consumers with 24-hour access to professional medical advice.
Industry Implications
1. Telemedicine - The rise of virtual dermatology highlights the potential for growth in telemedicine.
2. Data Analytics - The use of facial recognition software and real-time skin scanning highlights the importance of data analytics in the beauty industry.
3. Consumer Technology - The development of smart mirrors and mobile skincare apps signify the potential for innovative disruptions within the consumer technology industry.
