This Device Allows Customers to Experience New Lenses Before They Buy
Katherine Pendrill — September 21, 2015 — Tech
References: hoya & prnewswire
'HOYA' just released a new device that gives customers the opportunity to test out new lenses before they buy them. When buying new glasses, it can be difficult for customers to imagine how a particular lens may alter their vision. HOYA's clever new device gives customers the opportunity to choose the exact lens and treatment that best suits their needs by testing them out right in the store.
The new HOYA 'Vision Simulator' provides a 3D vision experience by mimicking the effects of various different lens designs and treatments. The system works through the use of a smartphone application that is inserted into the headset. When a customer looks through the headset, they are presented with a virtual environment that is tailored to their exact prescription and wearing parameters. The headset is designed to enhance the shopping experience by giving consumers a chance to test out their new lenses before making a final decision.
The headset demonstrates how virtual reality technology can be used to personalize the shopping experience.
The new HOYA 'Vision Simulator' provides a 3D vision experience by mimicking the effects of various different lens designs and treatments. The system works through the use of a smartphone application that is inserted into the headset. When a customer looks through the headset, they are presented with a virtual environment that is tailored to their exact prescription and wearing parameters. The headset is designed to enhance the shopping experience by giving consumers a chance to test out their new lenses before making a final decision.
The headset demonstrates how virtual reality technology can be used to personalize the shopping experience.
Trend Themes
1. Virtual Reality Shopping - Virtual reality technology can be used to personalize the shopping experience, allowing customers to test out new lenses before they buy.
2. Enhanced Customer Experience - HOYA's Vision Simulator enhances the shopping experience by giving customers the opportunity to choose the exact lens and treatment that best suits their needs.
3. Personalized Prescription Eyewear - HOYA's Vision Simulator allows customers to test out lenses that are tailored to their exact prescription and wearing parameters.
Industry Implications
1. Retail - Virtual reality shopping can revolutionize the retail industry, providing a new way for customers to try out products before purchasing.
2. Eyewear - The Vision Simulator offers disruptive innovation opportunities for the eyewear industry, allowing customers to have a personalized and immersive experience when choosing new lenses.
3. Technology - Virtual reality applications, like HOYA's Vision Simulator, demonstrate how technology can be used to enhance customer experiences across various industries.
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