The 'Best Damn Billboard-Bar' Serves Up Sweet Beer-Based Concoctions
Katherine Pendrill — March 14, 2016 — Marketing
References: bestdamn & prnewswire
As part of SXSW Interactive, Best Damn Brewing Co. is launching a branded pop-up bar called the 'Best Damn Billboard-Bar.' The interactive event is part of an ongoing mission to "bring you the best damn thing you've had all day" by creating new and innovative ways to enjoy beer.
The Best Damn Billboard-Bar is a pop-up event taking place at Brazos Hall in Austin, Texas. But instead of serving traditional pints, the bar will be serving up two new beer-based concoctions. The first is the Best Damn Root Beer, which is a boozy take on a traditional root beer float and the second is the Best Damn Cherry Cola, which features the tart taste of whole cherries. In addition to its new beers, the event will also feature the unveiling of the first product from the Best Damn Beer Gear series: the Best Damn Office Chair.
The pop-up event ultimately turns the traditional bar experience on its head by offering up new an exciting products for beer lovers.
The Best Damn Billboard-Bar is a pop-up event taking place at Brazos Hall in Austin, Texas. But instead of serving traditional pints, the bar will be serving up two new beer-based concoctions. The first is the Best Damn Root Beer, which is a boozy take on a traditional root beer float and the second is the Best Damn Cherry Cola, which features the tart taste of whole cherries. In addition to its new beers, the event will also feature the unveiling of the first product from the Best Damn Beer Gear series: the Best Damn Office Chair.
The pop-up event ultimately turns the traditional bar experience on its head by offering up new an exciting products for beer lovers.
Trend Themes
1. Branded Pop-up Bars - Opportunity for brands to create immersive and unique experiences by launching temporary bars with innovative drink offerings.
2. Beer-based Concoctions - Innovation in the craft beer industry by creating new and flavorful beer-based concoctions that offer a twist on traditional flavors.
3. Best Damn Beer Gear - Potential for breweries to expand their product lines beyond beverages, creating merchandise that complements their brand and enhances consumer experiences.
Industry Implications
1. Alcohol and Beverage - Opportunity for alcohol brands to differentiate themselves and engage consumers by creating unique and immersive experiences through pop-up bars.
2. Food and Drink - Potential for restaurants and bars to explore beer-based concoctions and develop innovative drink menus to attract customers seeking new and unique flavors.
3. Furniture and Design - Opportunity for furniture companies to collaborate with breweries and create branded merchandise such as office chairs to enhance brand image and offer unique products to beer enthusiasts.
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